| One sport that was traditionally favored by men but is | | | | names. In fact the women's pro tour is full of women |
| now popular with women is golf. The game is gaining | | | | from different countries aside from the United States |
| so much popularity primarily because of its exposure in | | | | which just goes to show you how worldwide the |
| television. There are many golf tournaments being | | | | popularity of this sport has been. |
| broadcasted these days since the number of channels | | | | And for this, women's golf apparel has also been |
| has expanded in the advent of cable television. In fact | | | | becoming more popular these days. As the top |
| with new technology such as TIVO, people are able to | | | | women golf professionals have endorsement with |
| pre program to record such events and other shows | | | | clothing companies, they get to wear the most update |
| on television for later viewing. This has somehow | | | | golf apparel available. This has made the models and |
| helped sports programs since they now have a newer | | | | styles of women's golf apparel more diversified, |
| market who may watch recorded programs thereby | | | | especially if you have compared them to men's golf |
| making the sport more popular. | | | | apparel. Is it a gender thing? Who knows but certainly |
| Another thing that has helped the sport is the | | | | the manufacturers are happy that there are more |
| demographics. People are getting older and those in | | | | women golfers these days. |
| the post baby boom generation up to Generation X | | | | The designs of women's golf apparel are far much |
| are finding out this sport which they may be formerly | | | | better also than how it was in the late 70's. The clever |
| associated as a sport for older people. It may also be | | | | use of colors and fabric has made women's golf wear |
| that the pressures of work and being confined to | | | | more diverse. From the traditional, to the functional, |
| office walls may elicit a like for the open space and | | | | from the professional to the optimal, these designs |
| panoramic view of a golf course. | | | | have made it possible for women from ages 12 |
| The other thing that has made golf popular to women | | | | onwards to look good in the golf course. And |
| is its stars: Annika Sorenstam, Lorena Ochoa, Grace | | | | sometimes, looking good is what counts for it gives the |
| Park, and Michelle Wie are just some of the women | | | | person self-confidence and in the scheme of things, it |
| professional golfers who are becoming household | | | | somehow improves their golf game as well. |