| Ever wondered how a range of golf clothing is | | | | Lamb and is very feminine. We don't like the word |
| designed and what steps are taken. We talk to the | | | | 'bling' but this type of intricate styling on the shirts really |
| head designer at Green Lamb about designing a range | | | | gives these garments a fabulous extravagant look. |
| of ladies golf clothing. | | | | One of our additional key objectives was to create |
| - Q - What is your background Deirdre? | | | | easy to wear outfits. The designers always had |
| - A - I have worked in design for many years. Before I | | | | 'co-ordination' in mind with every garment they |
| joined Green Lamb I was designing both men's and | | | | conceived so every individual item can be teamed with |
| women's clothing collections. | | | | another to effortlessly create lovely outfits. We want |
| Q - When did you join Green Lamb? | | | | our customers to look stylish without thinking about it! |
| - A - Oh, it must be over 15 years since I started here! | | | | Q - How long does it take to design a collection - does |
| Q - In a few lines what defines the Green Lamb Golf | | | | it vary between Spring/Summer and Autumn/Winter? |
| Clothing brand? | | | | - A - The actual design process takes around 6 |
| - A - Green Lamb is a great brand to be involved with. | | | | months from start to finish. Spring/Summer does tend |
| Its customer is very loyal and as they have grown up | | | | to take longer than Autumn/Winter simply because the |
| and styles have changed so has the brand, which | | | | collections are larger. We like to offer customers more |
| means it is always fresh. | | | | variety and a choice of pieces that co-ordinate through |
| Q - How does the design process work for a new | | | | each collection. Despite being smaller in size, Autumn |
| collection like the Spring/Summer 2010 range for Green | | | | Winter offers its own challenges as we have to cater |
| Lamb? | | | | for a lot of climates with fewer pieces. Our markets |
| - A - Design tends to be a constant evolution so there | | | | include the sunbelts of Europe and the colder countries |
| really is no start point to our design process. The team | | | | where courses actually close so our garments have to |
| here is always on the lookout for inspiration, whether | | | | continue to be appealing in all weathers. |
| that's new fabrics, trims, styles or colours. We are | | | | Q - How many ranges have you designed for Green |
| always brainstorming ideas, which is development | | | | Lamb? |
| work for future seasons. | | | | - A - I've worked on quite a few of the Green Lamb |
| This means that when the time comes to start putting | | | | ranges now - I dread to think how many! |
| together a new season's collection we already have | | | | Q - Are there any garments that are easier to design |
| an idea of colours and influences for the range. We | | | | than others? Or, is there any particular garment that |
| also meet with the sales and marketing team who | | | | you prefer to design? |
| give us helpful feedback they have had from our | | | | - A - The most challenging aspect for us is how to |
| customers. We marry all of this together to create the | | | | keep polo shirts looking new, exciting and fashionable. |
| collection. | | | | Obviously every garment has to have a collar, but we |
| Q - What was your inspiration for the Green Lamb | | | | keep things fresh by changing the shape of the collar, |
| Spring/Summer 2010 collection? | | | | varying the sleeve lengths, altering neck shapes and |
| - A - Colour is really important when we put together | | | | the placket detailing. |
| new collections. We look at what fashion trends there | | | | Q - What is your fashion must-have for this season |
| are and adapt them to our market. Red and black in | | | | off the golf course? |
| our Andalucia colour story are really popular and these | | | | - A - Colourful suede wedges that will brighten up any |
| shades always work well in golf. Pink is an absolute | | | | outfit and military inspired shirt dresses. These are |
| must-have for our customers, but to keep our Milan | | | | great as they are really easy to wear and there are |
| range original we have combined two pinks, which are | | | | styles to suit all shapes and age groups. Leather tops |
| really beautiful. The Caribbean opal/melon colour | | | | will also be really popular, even though they're not to |
| palette best demonstrates how we can adapt fashion | | | | everyone's taste! |
| trends onto the golf course. The bright opal blue and | | | | Q - What trends should we look forward to this year? |
| melon yellow are very popular in the high street with | | | | - A - You will see a lot of Military influences around |
| the resurgence of 80's fashion so we have taken this | | | | and also fringing in accessories. White is also making a |
| as inspiration and adapted it to the golf course to | | | | huge come back again. This Spring, jewellery can be |
| create a vibrant collection. | | | | bold but it needs to be chic, elegant and glamorous |
| Another highlight you'll see in SS10 is diamante and | | | | without being too showy. |
| metallic detail. It is a completely new look for Green | | | | |