| As the ultimate technology in golf balls and equipment | | | | become ever fast changing in the golf industry. |
| continues to improve at an astonishing rate faster than | | | | Product development is critical, as each vendor has its |
| any electronic product on the market today. Buyers | | | | own demands for pricing, shapes, materials, weights, |
| have become even more confused and frustrated on | | | | hardness, stability, center of gravity, and other |
| what is the best golf product that will give you that | | | | specifications for their club heads. |
| extra roll, stop on a dime on the greens or give you | | | | A short product life cycle is another hurdle to |
| the back spin needed. What type of golf balls are the | | | | overcome. You must always stay ahead of market |
| best for giving you the pure roll on the greens and is | | | | trends in order to help the customers,and be able to |
| consistent in feel and performance. | | | | stay ahead of your competitors. You still have to meet |
| Golf clubs are now taking advantage of space age | | | | demands, and at the same time improve upon |
| materials and methods. Titanium with carbon graphite | | | | increasing accuracy and quality. |
| shafts have now replaced steel for making | | | | It's extremely important to have an information |
| long-distance drivers. However, waiting in the wings for | | | | infrastructure. The internet plays a huge roll in product |
| their own turn is other new space age materials yet to | | | | development. You can save time by networking a |
| be developed that can improve your golf club | | | | large share of the business by lowering costs, |
| performance. | | | | improving quality, and shortening development time. |
| The trend towards having aerospace technology, and | | | | There's a human factor involved when looking into |
| is adopted by sporting goods manufacturers is alive | | | | biomechanics,and its implications of research and |
| and well today. Improving upon the performance of | | | | development. It's not exact science when trying to |
| golfing equipment specifically golf club materials, is now | | | | define golf swing mechanics, or trying to consider a |
| the foot race to becoming first in the golf industry. | | | | golfers behavior and emotions logically. |
| There is a growing demand for high strength steel | | | | Next is the different combinations of golf club shafts, |
| alloy and lightweight titanium club heads, and the | | | | and trying to determine the forces upon it. Such as the |
| emergence of graphite composite shafts. Materials | | | | vibrations, the amount of energy involved, and how |
| first used in the landing gear of the F-18 fighter jet, is | | | | that energy is transferred. Other factors to consider |
| now a popular material for making golf club inserts, or | | | | would be: What's the mass? What's the twist of the |
| club faces. The idea is to take advantage of certain | | | | club head at impact? What effect does changing the |
| materials to optimize what the golfer needs. | | | | location of the club's mass have on the moment of |
| What do golfers need? You need a good transfer | | | | inertia? Where is the center of gravity? What is the |
| between your golf swing mechanics and the golf ball. | | | | effects of shaft flexibility on club-face positioning at the |
| For fairway woods, hybrids, irons and wedges, this | | | | moment of impact? The determining factor is where is |
| frequently means the use of a forged steel insert at | | | | the weight-center, or the "sweet spot? |
| the club face. The insert is needed because the club | | | | Golf equipment manufacturers have poured billions into |
| body itself is an alloy cast in order to transfer energy | | | | the research and development of golf balls and clubs |
| efficiently to the golf ball. | | | | to hit longer and straighter.It hasn't been pure research, |
| Tour Alloy can be found in such distance clubs as | | | | as much as product development, and that hasn't |
| fairway woods, hybrids, irons and wedges. There is | | | | explained the entire process of the golf swing and all |
| more than a dozen different alloys of various | | | | the forces involved. While a golf swing may seem like |
| hardness and strengths for the golf industry. The call | | | | a simple movement, it's actually quite complex, and the |
| for such high performance steel alloys should grow | | | | smallest variable can send a golf ball into a sand trap, |
| with a move by the U.S.G.A. to limit both a club's head | | | | or worse. |
| size (to 460 cubic centimeters) and the speed with | | | | As a golfer swings, the club twists and gains speed |
| which a ball can leave the club head (called the | | | | during the downswing, so the face of the club is angled |
| coefficient of restitution). | | | | as it strikes the ball. That angle gives the ball its lift and, |
| Specifically, these constraints will likely force club | | | | along with the ball's aerodynamic properties, helps |
| designers to find new ways to deliver longer distances | | | | determine its trajectory. That's also why it was |
| and a larger sweet spot. For the club heads of drivers, | | | | important to measure the golf balls lift, drag, and other |
| the trend continues to be toward titanium. There is light | | | | properties and their contribution to distance. Through |
| weight titanium which does have the strength of steel | | | | different models it's easier to describe why a golf ball |
| at half the weight. | | | | flies as it does. |
| It makes it best suited for the larger club heads. Joining | | | | Math and Science have become increasingly important |
| forged steel to a titanium casting is not practical, these | | | | to the designing of golf equipment. Billions have been |
| clubs typically use inserts of forged titanium. Adding to | | | | spent each year on research and development in |
| the appeal of titanium drivers, their prices have come | | | | order to improve upon mathematical models and |
| down so much that they have made steel shafts | | | | biomechanics research presented by the U.S.G.A. |
| obsolete in regards to the market for drivers. | | | | There's been a tremendous amount of trial and error in |
| As for golf club shafts, there is a definite trend toward | | | | product development. |
| carbon graphite. One way to get a good energy | | | | For within these initial findings lies the future of a |
| transfer between the golf swing and the golf ball is to | | | | 400-year-old game played by millions yetunderstood |
| have a good whip in the shaft. Carbon graphite works | | | | by very few. These findings may serve to alleviate at |
| very well. It's a very stiff material, and it can be tailored | | | | least some of the frustration of the more than 35 |
| very simply to give whipishness or stiffness, depending | | | | million duffers who spend hours on golf courses each |
| on the flexibility and strength of the golfer. | | | | weekend, whacking little dimpled golf balls, all in the |
| These technical changes in golf club designs, has now | | | | name of fun and relaxation. |