| One of the greatest benefits of promotional product | | | | return on investment (ROI). |
| advertising is the ability to target your clients and | | | | Promotional Umbrellas have been a staple in the |
| prospects. Unlike TV, Radio and Print advertising, your | | | | promotional products industry for a very long time. |
| message is not delivered to the general public. Instead, | | | | When it comes to umbrellas there isn't quite the |
| your message is delivered through a medium such as | | | | variance in price points as say the ink pen. However, |
| an ink pen, travel mug or umbrella and given to | | | | different price points and product categories do exist, |
| whomever you choose. You have the ability to | | | | and all certainly deliver a different message. The |
| choose the medium, the quality level of that medium | | | | compact retractable umbrella deliver a message that |
| and the message that is connected to it. Some | | | | Company XYZ really cares for and relates to the |
| companies choose to associate their brand with very | | | | come and go person. The "throw the umbrella in your |
| inexpensive items with the mentality that quantity is | | | | diaper bag" kind of busy mom. Or the "carry my books |
| better than quality, and certainly this can be the case. | | | | in one hand, umbrella in the other" kind of college |
| Other companies have a great sense of pride, and | | | | student. The fashion umbrellas relate to the "does this |
| only select to deliver their brand and message on | | | | umbrella match my rain boots?" kind of girl. Golf |
| distinguished promotional items. When they choose a | | | | Umbrellas, on the other hand, market well to a very |
| writing instrument, they don't deliver the message on a | | | | sophisticated crowd. Male and females alike |
| Bic Clic Stic for $0.45, they go for the Waterman | | | | appreciate this line of umbrellas as it says "it may be |
| Executive Ballpoint Pen for $250.00. When they go for | | | | raining, but I make this look good." Your branding |
| drinkware they don't choose the $0.35 plastic stadium | | | | message is delivered in both style and sophistication. |
| cup, they go for the Barrel Decanter Gift Sets for | | | | There is a relationship there that says your brand is |
| $130.00. But in all fairness, you have to keep in mind | | | | distinguished, and your prospect will continue to |
| who your target audience is, and what is the best | | | | associate your brand with sophistication. |