| As part of a long line of respected golf brands, | | | | the magazine consistently offers helpful tips and |
| Callaway Golf recently added a magazine to its roster | | | | easy-to-follow how-to articles. |
| of golf products. The Callaway Golf Magazine first | | | | For example, in its thirteenth issue (October 2007) |
| went to print in the pre-spring season of 2004. The | | | | Julieta Granada gave a full how-to piece on how to |
| magazine was intended to compliment Callaway's line | | | | play a short Par-3. |
| of golf products, but also to give avid and recreational | | | | A brief sampling of that feature (which you, too, can |
| golfers tips and ideas on how to improve their game. | | | | use for your own game) follows: |
| The magazine quickly went on to become an | | | | 1. Right from the tee, Julieta tells you that the shorter |
| award-winning trade and sport publication and has | | | | distances on some Par 3's make them that much |
| since gone on to become a high quality golf publication. | | | | harder. |
| The magazine is sent out to Callaway customers and | | | | 2. Julieta goes on, suggesting that Par-3 holes are |
| distributed for free at regional golf clubs, specialty | | | | often rife with hazards. So, it's a hole like this where |
| stores and also online as a PDF file. Over 800,000 | | | | you're going to have to really plan out your strategy |
| copies are distributed each quarter, and this tiny trade | | | | right from the tee. |
| publication has developed a strong cult following | | | | 3. Because of the awkward, and sometimes deceiving, |
| because of its top tips and insider articles. | | | | distances on Par-3 holes, golfers will sometimes find |
| By featuring articles, exclusive content and interviews | | | | themselves off the green on a less-than perfect tee |
| form golf pros like Olin Browne, Morgan Pressel, | | | | and in need of a good chip shot. Julietta suggests |
| Johnny Miller and Phil Mickelson alongside industry | | | | keeping a straight line between the leading arm and |
| professionals and celebrity golfers like Dennis Quaid, | | | | your club shaft when making a chip shot and letting |
| the magazine gives a well-balanced approach to golf | | | | your hand lead the ball where you want it to go. |
| enthusiasts. | | | | 4. Julieta also stresses reading the break on a chip and |
| However, it is the tips that keep readers coming back | | | | trying to get an understanding of where the ball's going |
| to for more. Using their in-house staff professionals | | | | to hit and how the gravity of the break is going to |
| along with pro team members like Annika Sorenstam, | | | | affect that. |