| What is the image you get in your mind when you | | | | his own range now known as Ian Poulter Design. |
| think of a golfer? What sorts of colours come to mind, | | | | Brands such as Under Armour not only look great but |
| beige, pale blue or navy perhaps. Or do you think of | | | | have invested in creating technically advanced fabrics |
| old fashioned checks and diamond shapes? When it | | | | that keep the body warm in winter and cool in |
| comes to ladies do elasticised wasted trousers | | | | summer. This is all in aid of helping the golfer's |
| penetrate your thoughts! | | | | performance on the course and in winter the Mock |
| Well golf fashion really has come a long way. Golf | | | | Cold Gear range is not worth playing without. |
| clothing can now often be worn as every day clothing | | | | The top Scandinavian brands such as Peak |
| and not just by golfers. Argyle sweaters are now | | | | Performance and Cross are growing stronger and |
| regularly seen in High Street shops and the very | | | | stronger year on year. Both brands have experience |
| fashionable always own some Lyle and Scott or JL | | | | with snow gear and this history brings extra details to |
| clothing. | | | | their waterproofs such as waterproof zips and |
| Then there are the pro golfers that really have | | | | perfectly placed buttons and snaps to keep the cold |
| changed the golf fashion scene, none more so than Ian | | | | and rain out. The summer ranges are also very stylish |
| Poulter. Poulter is often seen in a variety of colours | | | | with that special Scandinavian clean style in a great |
| and designs right down to his shoes, and he even has | | | | mix of colours. |