| The Callaway Golf Company is one of golf''s best | | | | Palm Springs. Although this shaft was different, the |
| known brand names. Renowned for their | | | | club reminded him of the old hickory clubs he had |
| groundbreaking technology, Callaway manufactures | | | | played with as a child. This shaft had been hollowed |
| the full spectrum of golf clubs, from drivers to putters. | | | | out and filled with a steel core for consistency and |
| The company also makes premium golf balls and has | | | | strength. So intrigued was Ely Callaway with this club, |
| it's name on clothing, footwear and accessories. | | | | he decided to buy a half share of Hickory Stick USA |
| Callaway Golf are also the owners of the brand | | | | and re-branded it as Callaway Hickory Stick USA. |
| names of Ben Hogan and Top Flite and also | | | | Well known for thinking big, Ely Callaway was true to |
| manufacture putters in the Odyssey range. | | | | form when forming and growing his golf company. The |
| The company came to the fore in golf by making | | | | company are still at the forefront of the development |
| clubs for amateur golfers that were easy and forgiving | | | | and manufacture of advanced golf clubs and |
| to play. Fame followed after it had success among the | | | | equipment, including it's range of two and three piece |
| professional ranks, and many top class players now | | | | golf balls. Callaway's Fusion FT-3 driver had adjustable |
| endorse the brand, Phil Mickelson and Rocco Mediate | | | | internal weighting options, which allowed the ordinary |
| being two of the modern day players who have had | | | | golfer to set the club to their personal specifications to |
| success playing the Callaway range. | | | | help enhance a draw or a fade. |
| Callaway is probably best known for it's Big Bertha | | | | Phil Mickelson continues to play and endorse the |
| range of drivers, the golf industry's first stainless steel | | | | Callaway brand, having won USGA Tour and Major |
| and wide bodied wood, which launched the company | | | | championships with these clubs. Annika Sorenstam has |
| to iconic status with amateur and pro golfers alike. This | | | | also used and endorsed Callaway Golf equipment for |
| driver alone would put Callaway Golf at the forefront | | | | the whole of her professional career. During that time |
| of all golfers minds as they saw "Bertha" to be the | | | | she became the only woman golfer to shoot 59 in a |
| club that would help them to long and straight drives. | | | | competition, and used the FT-3 driver in 2006 to claim |
| Former Burlington Industries Textile president, Ely | | | | her 10th Major championship win. |
| Callaway, formed the company in 1982. Mr Callaway, a | | | | From humble beginnings, Callaway Golf has reached |
| very successful businessman, was enjoying a brief | | | | the top in the industry. Today, their FT and Diablo |
| spell of retirement after selling his winery when he | | | | range of drivers, along with the Diablo and the game |
| decided to add golf club maker to his resume. Never | | | | improvement X-series irons continue to lead the field. |
| one who liked to be idle, he was playing a lot of golf | | | | And it looks like Callaway will be at the top of the tree |
| while looking for a fresh challenge when he came | | | | for a while to come. |
| across a wooden pitching wedge in a golf shop in | | | | |