A Short History of the Callaway Golf Company

The Callaway Golf Company is one of golf''s bestPalm Springs. Although this shaft was different, the
known brand names. Renowned for theirclub reminded him of the old hickory clubs he had
groundbreaking technology, Callaway manufacturesplayed with as a child. This shaft had been hollowed
the full spectrum of golf clubs, from drivers to putters.out and filled with a steel core for consistency and
The company also makes premium golf balls and hasstrength. So intrigued was Ely Callaway with this club,
it's name on clothing, footwear and accessories.he decided to buy a half share of Hickory Stick USA
Callaway Golf are also the owners of the brandand re-branded it as Callaway Hickory Stick USA.
names of Ben Hogan and Top Flite and alsoWell known for thinking big, Ely Callaway was true to
manufacture putters in the Odyssey range.form when forming and growing his golf company. The
The company came to the fore in golf by makingcompany are still at the forefront of the development
clubs for amateur golfers that were easy and forgivingand manufacture of advanced golf clubs and
to play. Fame followed after it had success among theequipment, including it's range of two and three piece
professional ranks, and many top class players nowgolf balls. Callaway's Fusion FT-3 driver had adjustable
endorse the brand, Phil Mickelson and Rocco Mediateinternal weighting options, which allowed the ordinary
being two of the modern day players who have hadgolfer to set the club to their personal specifications to
success playing the Callaway range.help enhance a draw or a fade.
Callaway is probably best known for it's Big BerthaPhil Mickelson continues to play and endorse the
range of drivers, the golf industry's first stainless steelCallaway brand, having won USGA Tour and Major
and wide bodied wood, which launched the companychampionships with these clubs. Annika Sorenstam has
to iconic status with amateur and pro golfers alike. Thisalso used and endorsed Callaway Golf equipment for
driver alone would put Callaway Golf at the forefrontthe whole of her professional career. During that time
of all golfers minds as they saw "Bertha" to be theshe became the only woman golfer to shoot 59 in a
club that would help them to long and straight drives.competition, and used the FT-3 driver in 2006 to claim
Former Burlington Industries Textile president, Elyher 10th Major championship win.
Callaway, formed the company in 1982. Mr Callaway, aFrom humble beginnings, Callaway Golf has reached
very successful businessman, was enjoying a briefthe top in the industry. Today, their FT and Diablo
spell of retirement after selling his winery when herange of drivers, along with the Diablo and the game
decided to add golf club maker to his resume. Neverimprovement X-series irons continue to lead the field.
one who liked to be idle, he was playing a lot of golfAnd it looks like Callaway will be at the top of the tree
while looking for a fresh challenge when he camefor a while to come.
across a wooden pitching wedge in a golf shop in