| Websites often have three main types of
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| pages built for visitors - article pages,
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| main pages and homepages.
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| In the strategy outlines in "Creating Fat
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| Affiliate Sites" (see resource box to get
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| | Once you have ordered your keywords by
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| your free copy) these three types of page
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| | count, go down the list, and select
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| have very different functions:a) articles
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| | several phrases that "encompass" your
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| - get trafficb) main pages - sell
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| | niche.
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| affiliate productsc) homepage - helps
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| | In my example, I am looking for makes of
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| direct your visitors to what they want on
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| | golf clubs.
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| your site.
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| | The 7th most searched for phrase is:
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| The keywords I would choose for each type
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| | "golf club reviews" with 138 searches a
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| of page meet different criteria.
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| | day at Google. While it is not the make
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| Let's look at some real data, so I can
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| | of a golf club (therefore not suitable as
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| better explain the differences in keyword
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| | a main page of my site), it would make an
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| choice for these types of pages. In this
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| | excellent phrase to target for my
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| article we'll look at the main pages.
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| | homepage considering the types of
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| My keyword research was carried out on
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| | articles I discussed writing earlier.
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| "golf clubs", and I found 1815 phrases at
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| | Here are the top makes that people are
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| Wordtracker related to this niche.
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| | actually searching for (data is number of
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| There are various ways you could approach
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| | searches at Google every day, and
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| this site, but I think a good strategy
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| | competing pages):
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| would be to have main pages that target
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| the popular manufacturers of golf clubs.
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| The articles could then be reviews of
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| different golf clubs, help and tips on
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| choosing golf clubs, even golfing tips
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| would be relevant.
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| Let's consider the main pages first.
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| The technique I use to find the main
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| pages is simple. Sort the phrases
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| | As you can see, these phrases have high
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| according to Count, with highest count at
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| | competition.
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| the top. 99.9% of the time, this allows
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| | Trying to compete for any of these terms
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| you to quickly map out the main pages of
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| | is going to involve a lot of off-page
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| your site.
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| | optimization (months of work). That is
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| Here is what the top results look like:
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| | the reason our strategy uses lower
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| Count 24Hours Comp. Keyword
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| | competition phrases in articles, to drive
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| 2958 899 3500000 golf clubs
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| | traffic to these pages.
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| 969 295 289000 used golf clubs
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| | We have easily identified the main pages
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| | of our Golf Club site. What we need to
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| | do next, is to write the main pages,
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| | pre-selling our visitors into loosening
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| | the strings on their wallets. However,
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| | to complicate things further, we need to
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| 423 129 3600000 golf club
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| | theme each page so that the search
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| | engines are left in no doubt about the
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| | topic of our page. This themeing will
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| | help your page get found for a variety of
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| | phrases related to the main phrase.
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| | Sounds complicated, doesn't it?
|
